Web Survey Bibliography
Investigators seek ways to effectively raise the response rate of surveys. Incentives have a great influence on response rate, retention rate, and response quality in traditional surveys. The purpose of this paper is to investigate what kinds of incentives are effective in web-based surveys. This study summarizes the research framework of previous studies on the effect of incentives in web-based surveys to show that material incentives have a significant effect on web-based surveys with prepaid incentives having a moderate influence on raising the response rate. Contingent incentives significantly reduce the response rate. These findings provide guidance for web-based investigations.
ScienceDirect (abstract)
Web survey bibliography - Fang, J. (5)
- The equivalence of Internet versus paper-based surveys in IT/IS adoption research in collectivistic...; 2013; Fang, J., Wen, C., Prybutok, V.
- An assessment of equivalence between Internet and paper-based surveys: evidence from collectivistic...; 2012; Fang, J., Wen, C., Prybutok, V.
- Predicting potential respondents' decision to participate in web surveys; 2012; Fang, J., Wen, C.
- Effect of Incentives on Web-Based Surveys; 2008; Su, J., Shao, P., Fang, J.
- Intention to Participate in Web Surveys: An Extended TPB Model; 2007; Fang, J., Shao, P., Wan, J.